SEO strategy

SEO strategy based on data, not rumors: original research on how Google search and AI answers work, with datasets you can download.

Here I publish SEO research based on my own data: what Google patents, what changes in search results and AI answers, and what that means for decisions about content and budget.

Each post explains how I collected the data and links to the dataset, so you can check the numbers yourself. I have worked in SEO since 2012.