SEO consultant, freelancer
In SEO since 2012: at SEO and digital agencies, at a large e-commerce group, and since 2019 at a performance agency. Alongside that, I run my own practice. I diagnose problems, set the strategy and support the team that implements it. The project stays with you. The intro call is free.
The role
What does an
SEO consultant do?
An SEO consultant diagnoses a website’s organic visibility problems, sets priorities and gives advice. I set the direction, and your team implements the changes.
The scope: search results analysis, keyword research, a technical audit (crawlability, indexing, Core Web Vitals), content strategy, internal linking, review of changes before they go live, preparation for a platform migration.
An SEO consultant does not take over the execution and does not write content for you. A consultant advises, checks the direction and catches errors. When does it make sense? When you have your own developers and copywriters, but lack a senior SEO who knows what to implement and in what order.
Looking for detailed evaluation criteria? → How to choose an SEO consultant
SEO consultant, hands-on SEO freelancer, agency: how do they differ?
A hands-on freelancer runs all activities alone. An agency provides a team. A consultant sets the direction, and your people carry it out.
| SEO consultant | SEO agency | Hands-on SEO freelancer | |
|---|---|---|---|
| Scope | Strategy and advice | Everything or selected areas | Full SEO service |
| Contact | Directly with an experienced specialist | Account manager | One specialist |
| Billing | For hours worked | Monthly retainer | Monthly retainer |
| Who it is for | Companies with their own team | Large budgets, many channels | No in-house resources |
Looking for someone to take over everything? → Ongoing SEO · Want to buy hourly consulting? → SEO consulting
Services
What we can do together
Six SEO services in one place, from a one-time audit to ongoing SEO and visibility in AI search.
SEO audit
one-time project
A one-time report on the condition of the website: technical, content and link analysis, a priority list with difficulty and impact scores.
SEO consulting
by the hour
A one-time session, a block of hours or ongoing consulting billed for the time worked. I set the direction, and your team implements.
Ongoing SEO
monthly retainer
Ongoing SEO service: strategy, content briefs, links and monthly reports. I handle the entire process and involve your team only where necessary.
Technical SEO
project or hourly
Core Web Vitals, JS SEO, platform migrations, crawlability, information architecture. I work directly with developers or check changes before they go live.
AIO / GEO
project or monthly
Optimization of visibility in Google AI Overviews, ChatGPT, Gemini and Perplexity. Entity-based content, E-E-A-T signals and structured data, the things that increase the chance that AI will cite your website.
SEO training
workshop
Workshops for in-house teams: editors, marketers and developers. From the basics to advanced technical SEO, with a program adapted to the level and the industry.
Clients
Who I work for
I work directly with the people who make decisions, with no juniors and no middlemen. Most often, companies with their own team that lacks an experienced SEO specialist come to me.
Sector experience: finance, telecommunications, media, insurance, e-commerce. I work remotely with companies from Poland and abroad.
01
Companies with their own team but no experienced SEO specialist
You have a developer, a copywriter and a marketer, but you lack someone who knows SEO inside out. Instead of hiring an experienced SEO specialist full-time, you pay for hours when you need them. At up to around 15 hours a month, it is usually cheaper than a full-time hire.
02
SMBs and startups with a limited budget
Full ongoing SEO means a fixed monthly budget. Consulting lets you use a specialist’s help without a long commitment: you pay for a one-time project, a block of hours or ongoing consulting.
03
E-commerce and online stores
Category structure, faceted navigation and JavaScript SEO in Magento, PrestaShop and headless stores. Experience gained at one of the largest e-commerce groups in Poland (2014–2015), with stores selling books, media, photography and travel. I help online stores from strategy to checking the implementation.
04
Marketing agencies (independent review)
An independent review of an agency’s strategy, a check of changes before they go live or a review of technical implementations. A second opinion before a big change limits the investment risk and does not undermine trust in the agency.
Why a freelancer
A freelance SEO consultant instead of an agency?
In an agency retainer you also pay for the company’s structure. With me, you pay for my time.
01
Direct contact with a senior
You do not talk to an account manager who passes the work on to a junior. I take every session, implementation review and strategy question myself.
02
A rate without agency overhead
An agency’s rate also covers the office, account managers and reporting. My hourly rate pays for the work of an experienced specialist, with no middleman.
03
Flexibility without commitment
A one-time project, a block of hours or ongoing consulting that you can end at any time. No 12-month contracts and no minimum budget. You pay for the time I actually spend.
04
I know agencies from the inside
I have worked at agencies since 2013 and still combine a full-time role at a performance marketing agency with my own practice. I know how agencies measure success, where they save time and where they most often make mistakes. When I assess an agency’s report or implementation, I know what the process looked like from the inside.
The full list of selection criteria → How to choose an SEO consultant
Experience
In SEO since 2012: agencies, e-commerce and my own practice
Sectors: finance, telecommunications, media, insurance, e-commerce. I show anonymized case studies during the intro call.
2019
to date
Senior SEO Specialist at a performance marketing agency
On-site SEO strategies and technical SEO for B2B and B2C clients, including international markets. Advanced keyword research, topical maps, content briefs, AIO and semantic SEO. Clients from the finance, insurance, telecommunications and media sectors.
2014
– 2021
SEO consultant, own business (WHSEO)
SEO audits, technical and strategic recommendations, SEO training for in-house teams of large companies. Implementation together with development teams. Clients from e-commerce, finance, telecommunications and media.
2015
– 2019
SEO Specialist and Senior SEO Specialist at digital agencies
SEO audits, defining KPIs, managing subcontractors. Creating and executing SEO strategies for clients from the telecommunications and finance sectors.
2015
Digital Marketing Expert, Google Internet Revolutions
Individual workshops for about 40 business owners and marketers as part of a nationwide Google project in Poland.
2014
– 2015
SEO Specialist, large e-commerce group
SEO strategy for one of the largest e-commerce groups in Poland: stores selling books, media, photography and travel.
Stack and tools
Everyday tools: Screaming Frog, Ahrefs, SEMrush, Senuto, GA4, Google Search Console.
Technical SEO
Screaming Frog, Ahrefs, SEMrush, log analysis, Core Web Vitals, JS SEO
Analytics
GA4, Google Search Console, GTM, Looker Studio, Senuto
Automation and CMS
Scripts and automation: Python, LLMs (Gemini, ChatGPT, Claude), Make, n8n.
AI & automation
Python, Google Colab, LLMs, semantic SEO, embeddings, Make, n8n
CMS
WordPress, Drupal, Magento, Salesforce, PrestaShop, Magnolia, Joomla
How to start
Three steps to get started
From a free intro call, through a proposed scope, to the first results of the work. The first session is usually enough to have a plan for 3 months.
I work online with companies from Poland and abroad, and in Warsaw and the surrounding area also in person.
01
Free intro call
You tell me about the project, the goals and the problems. No obligation and no fees. Based on that, I propose a format and a quote: a one-time session, an SEO audit, ongoing consulting or technical implementation.
02
Proposed scope and quote
We decide what we do and in which model. I adapt the scope to your budget and resources. No long contracts and no cancellation fees.
03
Start and first results
To start, I need access to Google Search Console and GA4. Then comes an initial analysis and setting the priorities. The first session is usually enough to have a plan for 3 months.
FAQ
Common questions about SEO consultants
What does an SEO consultant do?
An SEO consultant diagnoses a website’s organic visibility problems, defines the strategy and priorities, and supports the implementation team in making the right decisions. A consultant does not take over the work for the client, but advises, checks and corrects the direction. The typical scope: a technical audit, search results analysis, keyword research, internal linking, content review, preparation for a platform migration.
How much does an SEO consultant cost?
It depends on the format and the scope. I bill consulting by the hour, quote fixed prices for projects such as audits, and offer monthly retainers of 10, 20 or 30+ hours. You get an exact quote after a free intro call. Read more about how pricing works.
How is an SEO consultant different from an SEO agency?
An agency provides a team and runs all SEO activities (an account manager and specialists). An SEO consultant works directly, with no juniors or middlemen, and advises your team. A consultant is usually cheaper, because the rate does not include the costs of an agency’s structure, but you need your own people to implement the recommendations.
Can I hire an SEO consultant without a long-term contract?
Yes. You pay only for what you need: a one-time project, a block of hours or ongoing consulting, with no 12-month contracts and no cancellation fees. You can order a single audit, a single training workshop or a one-time strategy session.
SEO consultant online or in person?
Most often online, via Google Meet or Zoom, with companies from Poland and abroad. If you prefer to meet in person, I will come with no extra charge in Warsaw and the surrounding area. I record sessions with your consent.
How do I find a good SEO consultant?
Check 5 criteria: at least 5 years of experience (ideally 8–10+), a documented career path on LinkedIn, anonymized case studies with numbers, knowledge of AI search and GEO, and no guarantees of specific positions. I describe the full list of criteria and 9 red flags in the guide How to choose an SEO consultant.
Next step
Do you have a project to discuss?
The intro call is free.
Describe the problem, and I will tell you straight whether and how I can help. No obligation.