SEO audit

An SEO audit is an analysis of a website in three layers: technical (crawling, indexing, robots.txt, sitemap.xml, Core Web Vitals), content (keywords, duplicates, structured data) and links (link profile, competitor analysis, differences in domain authority). The result of the audit is a report with priorities, not an alphabetical list of errors. Each recommendation has a difficulty score (1–5) and an estimated impact score (1–5).

The price depends on the size of the website. A basic audit (up to 200 URLs), an extended audit (200–2,000 URLs), an e-commerce audit and an advanced audit (JS SEO, multiple domains, 2,000+ URLs) are priced differently, and you get a quote before the work starts. The intro call is free, and after it I give an exact quote.

No. An SEO audit takes from several to several dozen hours of analysis, which is why it is paid. The intro call is free: during it I assess the scope and quote the project. A “free audit” on other websites is usually an automated report from a tool (Screaming Frog, Semrush) without interpretation or priorities.

The delivery time depends on the size of the website. Small websites (up to 200 URLs): 5–7 business days. Medium websites (200–2,000 URLs): 10–14 business days. Large e-commerce websites or portals (2,000+ URLs): 2–3 weeks. I always give the exact date after the free intro call, in which I assess the complexity of the project.

In an SEO audit I use tools chosen for each layer of the analysis: Screaming Frog SEO Spider (crawling, titles and descriptions, 4xx/5xx errors, duplicates, canonical tags), Google Search Console (indexing, crawl errors, Core Web Vitals, manual actions), Google Analytics 4 (traffic, behavior, conversions), Ahrefs (backlink profile, competitor keywords, competitor analysis), Google PageSpeed Insights and Lighthouse (LCP, INP, CLS, loading speed) and Apache/nginx server logs (Googlebot behavior, crawl budget, JavaScript rendering).

It depends on the size of the website and the pace of change. Small service websites: once every 12 months or after major changes (redesign, migration, CMS change). E-commerce stores and large websites: every 6 months, because Google algorithm changes, competitors’ actions and AI Overviews need a regular diagnosis. After implementing the recommendations from the previous audit, it is worth ordering a mini-review after 3 months to verify the results.

An SEO audit is a one-time diagnosis of the website’s condition, ending with a report with recommendations and priorities. SEO consulting means regular meetings where we work on current problems and on implementing changes. Most companies first need an audit to set the priorities, and then consulting to implement them with their own developers.

For an SEO audit I need access to Google Search Console (restricted user or owner), Google Analytics 4 and, optionally, Apache/nginx server logs. I prepare step-by-step instructions on how to grant each kind of access. I do not need access to the CMS panel or to the source code. I work on the data Googlebot sees and on data from GSC and GA4.

Yes, and if you prefer, also as XLSX or Google Docs. Each report has two parts: a summary for management (in business language, with a priority table and estimated impact) and detailed recommendations for the developer (with screenshots, code snippets and implementation steps).

After the 90-minute review session you have three options: you implement on your own based on the full specification with priorities, you implement with your own developer (I go through the recommendations directly with your team), or you hire me to support the implementation, billed by the hour. Three months after implementation I can check the results.